New Name Better Reflects Tech-Forward Identity and Multi-State Geographical Footprint
CARLISLE, Pennsylvania – Foote Capital Mortgage Company announced it has rebranded to become Finofi Mortgage. The name change marks a new chapter for the company as it continues to expand its geographical footprint beyond its south central Pennsylvania roots.
“As we’ve grown from a local mom-and-pop mortgage broker into a multi-state lender licensed in nine states, it felt like the right time for our name to reflect where we’re headed, not just where we started,” said Rebecca Foote, co-founder of the company. “The new name also reflects our modern, technology-driven approach to lending. What is not changing, though, is who we are and what we believe in. We believe in putting our clients’ best interests first, and that will continue.”
The name change is strictly cosmetic. Ownership, leadership, staff, and day-to-day operations remain the same. Clients and business partners will continue working with the same team they already know and love, now operating under the Finofi Mortgage name.
Finofi Mortgage is an independent, residential mortgage lender founded and operated by husband-and-wife team Shaun R. Foote and Rebecca Howell Foote. The Company operates as a single-channel retail lender focused on helping its loan originators grow their business instead of competing against them through other origination channels by offering clients a high-tech, high-touch lending experience.
